What is a Business Community?

Engaging Customers & Prospects as a Trusted Business Advisor


A high-touch, process and content driven interactive platform for B2B targeted account-based engagement


The ability to position your company as a thought leader and a business advisor for your most valued accounts


Direct reach into new prospects with your target accounts trying to solve the problem that your solution solves


Builds loyalty and revenue through delivering educational, relevant and time-specific material to your installed base

Get Smart with Your Content

Content can be King. But it can also we a waste of resources and budget if it isn't being delivered to buyers, when they need it and how they prefer to digest it. 

Every campaign run through a Business Community is mapped to the buyer, their stage and their individual topic interests.

Engage with videos, educate with webinars and bring buyers down their purchasing journey with your sales and marketing content, all in one self-serve, personalized platform.

Mapping content to your buyer's journey and implementing it through a highly personalized engagement platform results in new accounts, increased velocity of sales and improved customer retention. 

Position yourself as a true business advisor and boost your prospect and customer relevancy.

A Business Community straddles your Earned, Owned and Paid programs, bringing these key channels together so to drive new business and increased revenue.




Building Your Community

How to Aquire and Engage New Audiences 

Organic Growth

Customers engage with content associated with current projects as subscribers. A Business Community matches your topics to their research and promotes organic growth

SEO Acquisition

The Business Community is filled with rich editorial and value add content, ranking high on SEO. Customers are driven to your Business Community as a destination for high quality information

ABM Lead Gen

Aquire new subscribers to your Business Community through ABM lead generation programs targeted at your most important accounts. Acquire new contacts based upon title and intent behavior

Owned Media

Every Business Community is owned, and therefore integrated into your marketing program offering. Engage your customers and dark funnel by promoting relevant and cutting edge content, establishing your brand as a thought leader and business advisor 


Telephone: +1 408-807-0678

E-mail: Louise@Louisecrawfordconsulting.com

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Thank you for your interest in Louise Crawford Consulting. We are excited to help you build your customer business community. We will be in touch as soon as possible. For immediate help, please contact +1 408-807-0678.

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