Building Business Communities
That Power Revenue Growth
By partnering with Louise Crawford Consulting, you can achieve a high-touch, process, and content-driven digital Business Community that engages new prospects and retains current customers.
This proven strategy, integrated with your ABM approach, accelerates the customer acquisition lifecycle based on an holistic account based marketing approach.
Position your organization as a true business advisor to your most valued accounts, and watch your revenue soar.
The Revenue Growth Challenge
Why is my audience not engaging?
70%
Of buyers want to find solutions to business problems online without speaking to vendors or providing their information
60%
Of digital marketing budgets are wasted and damage customer and prospect relationships due to poor targeting and irrelevant messaging.
90%
Of decision makers want to engage with business advisors, not traditional sales teams or product pushers - only at the right time when they are ready
80%
Of B2B buyers prefer engaging with companies that demonstrate an understanding of their industry, role, challenges, and interests.
The Solution: Engage Through Business Communities
Connect with customers and thousands of new prospects who are actively researching your technology and business solutions at a fraction of the cost of traditional digital marketing
Attract New Customers
- Organically build your community based on subject matter expertise
- Run cost-effective lead generation campaigns into your target audience (Including AMB (ICP/IICP), driving them to your community
- Acquire additional prospects from Symposiums related to your solution to add to your community
- Deliver promotional material development to increase subscribers from your paid & earned marketing programs
Build Your Brand
- Receive a custom digital business community for you to own as an awareness & demand generation asset
- Achieve brand amplification across thousands of new contacts and organizations (within you TAM/ICP/IICP)
- Experience an SEO boost through integrated content programs in your community
- Own a robust delivery platform for webinars, videos, and promotional material
- Extend your own brand by syndicating business community content to your partners
Become a Thought Leader
- Get a 360 degree content assessment map aligned with your thought leadership and SEO campaigns
- Get assistance with establishing your company as a trusted business advisor, not a product pusher
- Get organizational alignment with Influencers and thought leaders
- Get extensive promotional of subject matter expertise relative to your business
Build
Business
Communities
Aquire
New
Audiences
Launch
Flawless
Campaigns
GET IN TOUCH.
Telephone: +1 408-807-0678
E-mail: Louise@Louisecrawfordconsulting.com
My Story
As a global marketing leader and experienced practitioner, I built this unique solution based on the brand and demand generation power of digital communities.
With over 20 years of specializing in B2B customer acquisition and retention strategies, my success stories include the creation of these thriving communities:
SonicWall
- Community helped establish SonicWall as a major security thought leader in the technology world
- 18K subscribers acquired in two years
- Organic members represented over 10% of the total audience
- Online Symposiums Initially contributed to 20% of membership
CxO Forum
- Business Innovation Leaders Forum co-created with NetEvents
- Membership is limited to CxOs and by invitation only
- Content delivered through roundtables, videos, podcasts, white papers, and opinion pieces
- Introduction to press & analysts through online and in-person forums
Silver Peak/HP
- Community supported the pivot from WAN Optimization vendor to leading SD-WAN provider
- Played a critical role in new ABM initiatives - building new business opportunities by 50%
- Key program increasing revenue-to-sales contribution from 42% to 65% in one year
Zinfi Social
- The "Feet on the Street" program established a viral social media community
- Content aligned with influencers & analysts on hot industry topics
- Program aligned with SEO strategy, launching podcasts, replicated as blogs, videos, and best practices guides for maximum efficiency and powerful CTAs for all digital efforts
About Louise Crawford Consulting
Your Business Community Expert
Louise Crawford brings over 20 years of relationship and analytics-driven marketing experience to your organization with proven success in dynamic customer acquisition strategies through creating and building business communities.
Based on customer requirements, she has an extended team of the best marketing practitioners to assist with the flawless execution of any digital project, no matter the size or complexity.
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